If you have an online business and you utilise the Google Adwords Advertising Campaign then you will probably like the latest changes that Google have made to this system. 

- Your keywords will no longer be marked as "Inactive" (yeh) I used to hate that. All keywords are now active because they are evaluated for every query that is relevant.

- No longer is there a "minimum bid" that has now been replaced with "First Page Bid Estimates" providing the advertiser with a choice and that choice will be whether you wish to be on the first page or risk being found on later pages.

- The "Quality Score" column (if you don't know where this is, activate it in your column preferences under the Keywords Tab) is now more accurate as it is now calculated at the time of each search query.  

So what this means is pretty much more accuracy and with all words now active, this should translate into more clicks and therefore more traffic. 

Cool hey! 

Google also announced that they are de-emphasizing the importance of a landing page, that will be interesting, I will follow that statement closely.

Now I have saved the best until last! This is so cool! Google have announced that they are starting to index audio files. What this means is they will index the audio file and which will allow you to search text in the audio message and then when you click play, it takes you directly to that place in the audio message. Isn't that cool, technology is just so amazing.

Go Here to the announcement by Google

And here are some sample of the Audio Indexing.

Google have just released their own new web browser "Google Chrome" It is free and you can download it from http://www.google.com/chrome  I have just downloaded it and had a bit of a play with it and from what I can see it seems pretty good.

It seems very fast and you can enter either a search or a web address into the address bar, saving time searching by not having to go to google to preform a search first. it uploaded all of my favorites from Firefox and appears really easy to manouver around.

One feature that Google Chrone has that I like is the "New Incognito Window" which means you can go in and browse around and the pages you view will not appear in your browser history nor will you have to worrying about having spy cookies left on your computer. Any files you download or bookmarks you create will still remain however, very clever thinking, I am sure this will be a big hit and catch on fast. 

I suggest you download it and give it a try. It is quick and easy to download and learn your way around. If you spend a lot of time online, Google Chrome is worth a look, I feel with the speed it appears to have it could save you a lot of time.  Download and Try Here now for FREE