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Posts Tagged ‘business advertising’

Attention All Business Owners, Offline and Online Businesses. Automate your Communication System with Your Clients

Wednesday, December 3rd, 2008

Customer ServiceIf you have a business online or offline you need to regularly communicate with your clients. Do you realise how important it is for them and more importantly to your business, to receive some sort of acknowledgement for an action they have taken with your business. A simple thank you for registering or "you made a recent purchase and we would like to thank you for that".

Well it is very important, it builds strong relationships and if ever the opportunity arises again, your business will be the one they think of to make a similar purchase with. If you keep your customers happy, remember they will tell their friends and recommend you and you can't buy that type of advertising.

Do yourself a big favour and invest in an easy to use online automated communication system, it is easy to use and set up and once you set it, it all happens automatically and you don't have worry about it, except for an occasional test to ensure it is all still operating properly. I personally use Complete Internet Office, but there are many similar ones around. Take the time, build the relationship with your client, your business will grow automatically.

Personalise Your Web Site – Add Audio

Wednesday, August 13th, 2008

Want to Get your customers attention? Then do it by talking to them one on one. When a person is looking at your web site, usually it is just them in front of the computer screen, so this is your opportunity to talk directly to them. Video can be a little technical and time consuming and even difficult to get the lighting right, but with audio, it is quick and easy and simple to repeat. If you simply upload a photo of yourself and them add audio with a play buttom your potential customer can listen exactly what YOU have to say to them. Remember this is you talking directly to you prospective client in their time, so make good use of it. I have located a simple and cheap Audio Generator program, one that is simple to send links to audio postcards to your clients or add audio to you site. Always be honest with your customers or potential clients, they will pick it if you are not and you will loose them as customers and it is much easier to get a person to buy from you again than it is to continually try to get new clients. On by the way, have fun with this, get excited and show it in your tone, your prospective clients will pick up on your positive energy.

The Importance of Headlines

Sunday, August 10th, 2008
Use a lot of headlines and sub-headlines on your web site or in your offline advertising. This will hold people’s attention and keep them at your web site or reading your advertisement in the newspaper or magazine longer. Sometimes people don't have time to read the entire sales information. This will allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just be sure to promote your main web site home page on the fad web site.
You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.