Hi Kiwi is our pet cockatiel, he has been in the family for years.

Although your baby is still inside, did you know that he can still hear everything around him? Its true, he can respond as well. My sister's daughter, loved to listen to music. She would listen to a cd (this was pre ipod days) and put the earphones around her big pregnant belly and she would actually respond by moving and kicking. This is one way to begin a connection with your buddle of joy while you are still pregnant. In fact, scientists have conducted studies indicating that when a pregnant woman exposes her unborn child to classical music, it can improve the child’s mathematical capabilities in school. Imagine preparing little Johnny for kindergarten while you are still pregnant. He’s already off to a great start and not even out in the big world yet.

What is your Major Selling Advantage?
What makes you better and of greater value to your target market than your competitors? Identify your ideal and potential customers and what are the their needs and requirements that you can find a solution to. Network to build your prospect base, go to meetings and join clubs, groups or associations that have members who are in your client target group.

Create an Identity.
Invest is creating a memorable and professionally designed logo. Your business logo needs to stand out and stick in people memory and you need to repeat your message over and over again. Stay in the public eye, this can sometimes be done through the media at no cost to you. Make something that you do news worthy. Are you making something unusual? Are you using state of the art technology? Have you had someone famous visit or use your product or do you employ or know someone who you can associate with your business to get the media to write a news article on your business, employee or products?

Develop a Web Site.
In todays modern era you will need to develop or have developed for you a web site. My opinion is the best type of web site is where your clients can purchase your product immediately on line, therefore it is best to spend the money and develop a shopping cart. Many people will remember and visit your site, so make sure your web address is on every printed piece of literature that comes out of your business. The key here is to make it easy for your clients to find you and your services and if you can get them to make that buying decision immediately online then the sale is yours and they will stop searching for other suppliers.

Get Referrals or Testimonials.
Ok you are in business, so for some reason that doesn't seem to make what you say believable. So how do you overcome that? Mmmm get testimonials from your happy and satisfied clients and tell everyone else about them. Funny but your testimonials could also come from business people, but because it is not your business other potential customer of yours will believe what they say about your product and service.

If you have a business online or offline you need to regularly communicate with your clients. Do you realise how important it is for them and more importantly to your business, to receive some sort of acknowledgement for an action they have taken with your business. A simple thank you for registering or "you made a recent purchase and we would like to thank you for that".

Well it is very important, it builds strong relationships and if ever the opportunity arises again, your business will be the one they think of to make a similar purchase with. If you keep your customers happy, remember they will tell their friends and recommend you and you can't buy that type of advertising.

Do yourself a big favour and invest in an easy to use online automated communication system, it is easy to use and set up and once you set it, it all happens automatically and you don't have worry about it, except for an occasional test to ensure it is all still operating properly. I personally use Complete Internet Office, but there are many similar ones around. Take the time, build the relationship with your client, your business will grow automatically.