If you have an online business and you utilise the Google Adwords Advertising Campaign then you will probably like the latest changes that Google have made to this system. 

- Your keywords will no longer be marked as "Inactive" (yeh) I used to hate that. All keywords are now active because they are evaluated for every query that is relevant.

- No longer is there a "minimum bid" that has now been replaced with "First Page Bid Estimates" providing the advertiser with a choice and that choice will be whether you wish to be on the first page or risk being found on later pages.

- The "Quality Score" column (if you don't know where this is, activate it in your column preferences under the Keywords Tab) is now more accurate as it is now calculated at the time of each search query.  

So what this means is pretty much more accuracy and with all words now active, this should translate into more clicks and therefore more traffic. 

Cool hey! 

Google also announced that they are de-emphasizing the importance of a landing page, that will be interesting, I will follow that statement closely.

Now I have saved the best until last! This is so cool! Google have announced that they are starting to index audio files. What this means is they will index the audio file and which will allow you to search text in the audio message and then when you click play, it takes you directly to that place in the audio message. Isn't that cool, technology is just so amazing.

Go Here to the announcement by Google

And here are some sample of the Audio Indexing.

Tags: Business, google, internet marketer, internet marketing, online, seo, traffic generation

This entry was posted on Friday, October 31st, 2008 at 5:32 am and is filed under Business & Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.