The most important thing to remember about being a good communicator is actually the opposite – you must listen! This applies to all aspects of your business, whether you are talking to a client, an employee, or a sponsor and it is equally important in casual, social situations because you never know when you might meet someone who can become a valuable connection for your social-business network. Making a positive impression is paramount, because you are the face and voice of your business.
No matter who it is you are talking to and regardless of the nature of your relationship, listening is essential because you are better able to formulate a relevant response when you listen to whomever you are speaking with. Isn’t it annoying when you are having a conversation with someone and they look at you blankly and say “what”? Or when you are saying something that you feel is important and the person you are talking to continues typing, or reading, or (aargh!) even watching the television?
“Do unto others as you’d have done to you” is just as meaningful when it comes to communication as it is in everything else. If you are too busy to listen when an employee or associate comes to you with an issue or idea, does that really encourage them to listen to your concerns or suggestions in the future?